Hello. I’m Ben, a writer and executive creative director of advertising. I have worked at agencies large and small, independent and publicly held. I pride myself on being a good learner, a hard worker, and an emotionally available leader. I see creativity as eccentric helping. I don’t take this career too seriously, but I did learn that the hard way.
I have been lucky enough to create multiple lasting campaigns, numerous Super Bowl spots, and pioneering social and digital projects. My work has been recognized by every major international award show over a hundred times, 16 times at Cannes specifically, including the inaugural Grand Prix for Commerce.
My career is defined by loud, obtrusive creative, the craft of which is rarely expressed through subtlety. Some of my most successful writing includes “Liberty, Liberty, Liberty, Liberty” and “Whopper, Whopper, Whopper, Whopper.” However, I also write sentences with multiple different words, too. You can find examples below.
Contact me at BenjaminPfutzenreuter@gmail.com, linkedin
Work Samples:
Whopper Whopper, Million Dollar Whopper, for Burger King.
Nada Yada Island, Honest Influencers, Misión De Bla Bla Bla Super Bowl, for Metro.
Thighstop, Wearable Billboards, You Know You Want It, for Wingstop.
Limu Emu and Doug, for Liberty Mutual.
Is Pepsi Okay? Super Bowl, Is Pepsi Okurrrr?, Bublé not Bubly Super Bowl, for Pepsico.
The Giferator, The Madden 16, for EA Sports.
Gameday Morning, Thursday Night Football, Fantasy Football, for the NFL.
The Coors Light Clone Machine, for Coors Light.
6ourbon 7ime, for Beam Suntory.
Breakfast Phones, for Taco Bell.
And a few side projects: Concepting with Convicts, Sketchy Claus, and Adobe Suite Fighter.
Work History:
BarkleyOKRP, EVP, Executive Creative Director of Chicago
- O’Keefe Reinhard and Paul, Executive Creative Director
- O’Keefe Reinhard and Paul, Group Creative Director
Leo Burnett, Creative Director
Doyle Dane Bernbach, Creative Director
Goodby Silverstein and Partners, Writer
Heat, Writer
DigitasLBi, Writer
Olson, Jr. Writer
Professional Interests:
- Helping clients create distinctive brands that meet consumers on their terms.
- Bringing creativity to areas not traditionally considered marketing.
- Clarifying brand position & values to benefit client and audience equitably.
- Producing work audiences don't hate, or at least have fun hating when they do.
Personal Interests:
- Written Theater
- YouTube
- Professional Bull Riding’s Camping World Team Series
Awards:
Cannes Lions, Grand Prix. Thighstop
Cannes Lions, 2 Shortlists. Thighstop
D&AD, Graphite Pencil. Thighstop
D&AD, 2 Wood Pencils. Thighstop
D&AD, 2 Shortlists. Thighstop
AICP Next, Best in Show. Thighstop
AICP Next, Winner - Integrated. Thighstop
AICP Next, Shortlist - Influencer. Thighstop
WARC, Silver. Thighstop
One Show, 2 Bronze. Thighstop
One Show, 6 Merits. Thighstop
One Show, 14 Shortlists. Thighstop
Effie, Bronze. Thighstop
Clio, Bronze. Thighstop
ADC, 2 Shortlists. Thighstop
Andy, Shortlist. Thighstop
Webby, Finalist. Thighstop
Addy, 4 Silver. Thighstop
Webby, Honoree. Metro Social
One Show, Bronze. Whopper Whopper
AdFed, People’s Choice. Whopper Whopper
ADC, Bronze. 6ourbon 7ime
ADC, 1 Shortlist. 6ourbon 7ime
Andy, Gold. 6ourbon 7ime
Clio, 2 Silver. 6ourbon 7ime
Clio, 1 Bronze. 6ourbon 7ime
Clio, 1 Shortlist. 6ourbon 7ime
One Show, 2 Merits. 6ourbon 7ime
One Show, 10 Shortlists. 6ourbon 7ime
Addy, 5 Silver. 6ourbon 7ime
D&AD, Graphite Pencil. Wearable Billboards
D&AD, Shortlist. Wearable Billboards
One Show, 4 Shortlists. Wearable Billboards
ADC, 2 Shortlists. Wearable Billboards
Andy, Shortlist. Wearable Billboards
Cannes Lions, 4 Shortlists. Coors Clone Machine
One Show, 9 Merits. Coors Clone Machine
LIA, 2 Bronze. Coors Clone Machine
ADC, 3 Merits. Coors Clone Machine
ADC, 4 Shortlists. Coors Clone Machine
Cannes Cyber Lion, Gold. The Giferator
Cannes Cyber Lion, Silver. The Giferator
Cannes Cyber Lion, Bronze. The Giferator
Cannes Mobile Lion, Gold. The Giferator
Cannes Mobile Lion, Silver. The Giferator
Cannes Mobile Lion, Bronze. The Giferator
Cannes Data Lion, Gold. The Giferator
Cannes Branded Content, Silver. The Giferator
D&AD, Wood Pencil. The Giferator
ADC, Gold. The Giferator
ADC, Silver. The Giferator
Effie, Gold. The Giferator
Effie, Silver. The Giferator
Webby, Honoree. The Giferator
Webby, 4 Nominations. The Giferator
Shorties, 3 incl. Best Meme. The Giferator
One Show, 3 Bronze. The Giferator
Addy, Best in Show. The Giferator
Addy, 3 Gold. The Giferator
Clio, Gold. The Giferator
Clio, Silver. The Giferator
Clio, Bronze. The Giferator
GMA, Silver. The Giferator
GMA, Bronze. The Giferator
OMMA, Winner. The Giferator
Webby. It’s Bubly!
Webby, People's Voice. It’s Bubly!
Clio, Gold. It’s Bubly!
Cannes Lions, Shortlist. Is Pepsi OK?
Effie, Silver. Is Pepsi OK?
Clio, Shortlist. Gameday Morning
Addy, 2 Bronze. Gameday Morning
Clio, Shortlist. Thursday Night Football
Addy, Silver. Thursday Night Football
One Show, Shortlist. U.S. Army
Webby, 3 Nominations. Madden 16
Webby, Honoree. Madden 16
Addy, 4 Gold. Madden 16
Addy, 5 Silver. Madden 16
GMA, Bronze. Madden 16
Effie, Silver. Phillips Distilling
AIGA Show, Incepta App. Boston Scientific
AdFed Bronze Pin, Integrated. Derwent
Agency, Client, and Individual Recognition:
Museum of Modern Art, NYC - Permanent Collection
Fast Co. Most Creative People
Contagious Magazine, Interview
AdAge BK's Maddeningly Catchy Jingle
Slate The Story Behind the Earworm
The Ringer The BK Whopper Guys
Forbes How Wingstop Stole the Show at Cannes
AdAge A-list ‘23, OKRP
One Show Agency of The Year, Leo Burnett
ADC Agency of The Year, Leo Burnett
Clio Agency of The Year, Leo Burnett
AdAge Comeback Agency of The Year, GSP
AdAge Breakthrough Agency of The Year, Heat
AdAge Marketer of the Year, Pepsi
AdAge Marketer of the Year, Taco Bell
Super Bowl LIV Ad Blitz Top Spanish Spot
Super Bowl LIV Ad Blitz #6 Comedy Spot
Super Bowl LIV Ad Blitz #7 Overall Spot
Super Bowl LIII Ad Meter Top 10 Ad
Super Bowl LIII’s Most Shared Ad
Twitter’s Most Tweeted LIII Super Bowl Spot
Billboard’s Best LIII Super Bowl Spot
Communication Arts Annual
AdAge Spot of The Week x12
CA Website OTD, The Giferator
FWA Site & Mobile OTD, The Giferator
CA Website OTD, Concepting With Convicts
And finally, I have a running competition with some friends for times our work has been parodied on SNL, of which I am in second place with three.