Metro’s Nada Yada Island
Finally a carrier that’s here for the right reasons. Metro Flex gives customers free phones when they join, and when they stay. So we worked with Nathan Fielder, Jason Woliner and Ana Fabrega to create Nada Yada Island, a reality show of multi-lingual stars from Love is Blind, Love Island, and Casa De Los Famosos, to tell a story of finding your forever carrier.
We built the entire series for social, and true to the reality TV genre, we launched it like a real show, revealing our cast on their own social accounts. It worked so well we were able to coordinate a meet and greets in Los Angeles for our SL talent to drive up rumors for a new series, gathering hundreds fans on Venice Pier with hours notice.