2019 Bubly Super Bowl Campaign: Bubly vs. Bublé
To help launch Lacroix challenger Bubly, we leveraged Michael Bublé. Not for his beautiful voice, but for his goofy last name.

The debate over Bubly vs. Bublé raged as people took to stores and the internet to “Bublé” anything they could find. Even retailers and other brands pitched in.